Visual Branding on TikTok
TikTok has over 1 billion monthly active users. Your profile picture and visual consistency are crucial for building a recognizable brand.
- High-Quality Profile Pic: Clear, well-lit image recognizable at small sizes.
- Show Your Face: Profiles with faces get more engagement.
- Consistent Aesthetic: Use similar colors and styles across content.
- Vertical Format: All TikTok content should be 9:16.
TikTok Image Size Guide
Profile Picture
Upload: 400x400px
Circular crop
Video/Slideshow
Upload: 1080x1920px
9:16 vertical
Feed Thumbnail
Upload: 1080x1920px
Center important
Cover Image
Upload: 1080x1920px
From video frame
TikTok Image FAQ
What size is a TikTok profile picture?
TikTok profile pictures are displayed at 200x200 pixels, but upload at least 400x400 pixels for sharp quality. The image displays as a circle.
What are TikTok video dimensions?
TikTok videos are 1080x1920 pixels (9:16 vertical aspect ratio). Same as Instagram Reels and YouTube Shorts.
How do I make my TikTok profile stand out?
Use a clear, high-quality profile picture, maintain cohesive video thumbnails, write an engaging bio, and stay consistent with your branding.
What is the TikTok slideshow image size?
TikTok Photo Mode images should be 1080x1920 pixels. You can upload up to 35 photos in a slideshow.